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If you are into internet marketing and want to make a success of your online business, you need a professional landing page software. However, which one of them is suitable for you, considering that all of them claim to be the best. All of them point out words of praise about their software and show how they are better than programs offered by their competitors. A quick online search will provide you with names such as Hubspot, Unbounce, GetResponse, Instapage, Leadpages, and some more. Most of them claim that their software integrated with WordPress and that it allows you to create sleek landing pages, thanks to the tons of templates they offer. Others state that there is the best since it allows you to drag and drop content, making it easy for even the first time users. Quite a few of them claim that their software generates mobile friendly (responsive) pages too. They will never mention that their user interface in outdated or clunky or that their editor, particular the mobile editor, is quite difficult to use. Quite a few of them do not allow users to add videos and tracking codes easily. This guide will briefly educate on what you should look for when choosing a landing page builder software, and why you need it despite having a website with an excellently designed index page.
Why your website is not your landing page
Your website too drives leads to your business. However, it has other purposes too like ensuring that potential clients find your online business and provide them detailed information about your products and services. A professionally made website is designed around actions that you want visitors to take. This is where they are different from landing pages. The latter includes specific benefits, which sets them apart from a business site, as well as make them an effective marketing and lead generation tool. Here are some of the benefits of landing pages. You should check whether the software you plan to purchase offers those benefits.
Landing pages support your business goals directly like promoting new services or products, reaching new niche markets, helping you to get more clients, or even closing more sales. They should be designed around specified actions, tailor made to meet the goals of your business. These pages should entice visitors to subscribe to your mailing list, permitting you to form an email mailing list, make a purchase, provide the contact number of your business, or even request for a consultation.
A good landing page, just like your website, should contain information that ignites the curiosity of the visitor and forces him to take action by clicking on the action button. This call to action (known as conversion as well) benefit your business as the increasing number of conversions translates into additional customers plus more money for your business.
When you link your landing page to a particular campaign, action, source, or piece of content, you can view which channels are fetching the maximum number of leads as well as which offerings and topics are of maximum interest, plus details about the highest performing campaigns. Landing pages generate valuable insights by tracking the behavior of the user.
There are many other advantages of having a properly built landing page. Here are the details you should check for before purchasing any such software. Does it:
• Support your business goal?
• Boost conversions?
• Generate insights and data?
• Improve paid search campaigns?
• Help you to grow your email list?
• Increase the credibility of your online business?
• Improve your brand awareness?
If the software you plan to purchase provide all these advantages, go ahead and purchase it.
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